Brand identity and corporate design for Pioneer Investments
Pioneer's history began in 1928, when legendary investor, Philip L. Carret, then a young financial reporter working for business weekly, Barron’s, founded one of America’s first mutual funds, now the third oldest mutual fund in the United States.
Erman and his design team have had the great opportunity to build Pioneer's brand identity since 2006, and create one of the best integrated visual languages across all media and communication streams in asset management business. This comprises one voice branding from corporate design, photography, advertising, TVC, events, fairs, literature, magazines, web design, social media and interior design for 22 countries around the globe.
Photography: Carlo Borlenghi, Stanislav Erman